Enhancing the trust of your customers and improving brand credibility is crucial for any online store. Adding security and trust badges to your store can significantly boost customer confidence and improve conversions.
Why Add Security/Trust Badges?
- Enhanced Trust: Builds customer trust in your brand by showcasing security measures.
- Improved Credibility: Demonstrates that your store is secure and reliable.
- Increased Conversions: Encourages customers to complete their purchases with confidence.
How to Add Security/Trust Badges
Step 1: Access Your Shopify Admin
Log in to your Shopify admin panel. From the home screen, navigate to Online Store and then click Themes.
Step 2: Edit Code
In the Themes section, find the theme you're using and click Actions, then select Edit code from the dropdown menu. This action will open the theme's code editor.
Step 3: Locate the Footer Template File
Find the footer template file, which is typically located in sections/footer.liquid. Open this file in the code editor.
Step 4: Add HTML for Security/Trust Badges
In the footer template file, add the following HTML code where you want the security/trust badges to appear:
Step 5: Add CSS for Styling
Add the necessary CSS to style the security/trust badges. You can include this in your theme's main CSS file (e.g., theme.scss.liquid):
Step 6: Upload Badge Images
Upload the badge images to your Shopify store. Navigate to Settings > Files, and upload the images (e.g., badge1.png, badge2.png, badge3.png). Make sure the file names match those used in the HTML code.
Step 7: Customize Badge Placement
If you want to place the badges on the cart or product page, locate the respective template files (templates/cart.liquid or sections/product-template.liquid) and add the HTML code for the security/trust badges in the desired location.
Step 8: Save Your Changes
Once you have made all the changes, click the Save button at the top right of the code editor.
Step 9: Add Customization Options in Theme Settings
To allow customization of the badges, add settings in your theme's settings_schema.json file:
Then, update the HTML code in the footer template file to use these settings:
Step 10: Add CTA Buttons
If you want to add CTA buttons related to these badges, include the HTML for the buttons:
Conclusion
Adding security and trust badges to your store footer, cart, or product page is a great way to enhance customer trust and improve brand credibility. By following these steps, you can easily add and customize these badges to match your store theme, ultimately boosting your conversions and sales.